MGIC Profile
Magic Software Enterprises Ltd., headquartered in Or Yehuda, Israel, is a prominent provider of proprietary application development, business process integration, and vertical software solutions globally. The company's extensive portfolio of services spans across Israel and international markets, catering to a diverse clientele with innovative IT outsourcing software services. Magic Software's Software Services segment specializes in developing, marketing, and supporting application platforms, software applications, and business and process integration solutions, complemented by comprehensive related services.
In addition to its core software offerings, Magic Software operates an IT Professional Services segment that delivers a wide array of IT services. These include infrastructure design and delivery, application development, technology planning and implementation, communications solutions, and supplemental outsourcing services. The company's commitment to excellence is underscored by its proprietary application platforms such as Magic xpa for business application development, AppBuilder for mainframe-grade applications, and Magic xpi for seamless application integration.
Magic Software also excels in providing vertical software solutions tailored to specific industries. These solutions include Clicks for healthcare providers, Leap for business support systems, Hermes Cargo for air cargo ground handling, HR Pulse for software as a service HR tools, and Mobisale for sales and distribution activities in consumer goods sectors. The company further enhances its service offerings with software maintenance, support, training, and consulting services, ensuring continuous support and optimization for its global clientele.
Founded in 1983 as Mashov Software Export (1983) Ltd. and rebranded as Magic Software Enterprises Ltd. in 1991, the company has a rich history of innovation and technological leadership. Magic Software continues to drive digital transformation across industries, leveraging its deep expertise and advanced software solutions to empower businesses worldwide. With a strong presence in the global IT market, Magic Software remains committed to delivering cutting-edge technologies that enhance operational efficiency and drive sustainable growth for its customers.
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