LYV Profile
Live Nation Entertainment, Inc. functions as a prominent player in the live entertainment sector, operating across three key segments: Concerts, Ticketing, and Sponsorship & Advertising. The company's Concerts segment is integral to its operations, overseeing the promotion of live music events across both company-owned venues and rented third-party locations. Additionally, Live Nation Entertainment manages music venues, produces popular music festivals worldwide, and provides comprehensive management services to artists, augmenting its role in the music industry ecosystem.
Under its Ticketing segment, Live Nation Entertainment manages extensive ticketing operations, offering ticketing software and services through its primary platforms livenation.com and ticketmaster.com. This segment not only facilitates ticket sales for its own events but also provides ticketing services to third-party clients across various live event categories, spanning arenas, stadiums, amphitheaters, music clubs, and more, accessible via web platforms, mobile applications, and physical ticket outlets.
The Sponsorship & Advertising segment of Live Nation Entertainment focuses on selling international, national, and local sponsorships, as well as advertising placements. These encompass signage, promotional programs, and rich media offerings associated with live streaming and music-related content across its extensive network of venues, events, and websites. Moreover, the segment develops strategic sponsorship programs and custom events tailored to specific brands, further enhancing its revenue streams and market presence.
As of the end of 2021, Live Nation Entertainment owned, operated, or leased a total of 259 entertainment venues globally, encompassing 165 in North America and 94 internationally. Established in 2005 and headquartered in Beverly Hills, California, the company initially operated under the name Live Nation, Inc., rebranding to Live Nation Entertainment, Inc. in January 2010 to better reflect its diversified portfolio and global operations in the dynamic live entertainment industry.
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