SNBR Profile
Sleep Number Corporation, a prominent player in the sleep solutions industry, specializes in providing a wide range of products and services designed to enhance sleep quality and overall well-being. The company operates through various channels, including designing, manufacturing, marketing, and retailing a comprehensive assortment of sleep products. These include beds, pillows, sheets, and other bedding items, all marketed under the Sleep Number brand. The company's innovative approach to sleep technology is exemplified by its adjustable bases, branded as FlextFit, and its smart beds under the Sleep Number 360 brand.
Sleep Number's commitment to personalization and advanced sleep technology is evident in its Sleep Number 360 smart beds, which incorporate features like adjustable firmness, sleep tracking, and personalized sleep insights. These beds are designed to cater to individual sleep preferences and improve sleep quality by leveraging real-time data. The company's FlextFit adjustable bases further enhance comfort by allowing users to customize their sleep positions. Through these innovations, Sleep Number aims to offer tailored sleep solutions that address the diverse needs of its customers.
The company employs a multi-channel approach to reach its customers, including direct sales through its extensive network of retail stores, online platforms, phone, and chat. As of January 2, 2022, Sleep Number operated approximately 648 retail locations across all 50 states in the U.S. This broad retail presence is complemented by its robust e-commerce operations, which facilitate convenient access to its products and services. The company's direct-to-consumer model allows it to build strong relationships with customers and provide personalized support.
Founded in 1987 and headquartered in Minneapolis, Minnesota, Sleep Number was originally known as Select Comfort Corporation before rebranding in November 2017 to better reflect its focus on personalized sleep solutions. The company's ongoing dedication to innovation and customer satisfaction positions it as a leader in the sleep industry, committed to improving the quality of sleep for its diverse customer base.
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