RCKY Profile
Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under renowned brand names including Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, Ranger, and Michelin. Operating in the United States, Canada, and internationally, the company manages its business through three segments: Wholesale, Retail, and Contract Manufacturing. Founded in 1932 and headquartered in Nelsonville, Ohio, Rocky Brands has established a solid presence in the footwear and apparel market.
The Wholesale segment distributes products through approximately 10,000 retail locations across various channels such as sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, and both specialty and online retailers. This broad distribution network ensures that Rocky Brands' products reach a diverse customer base, enhancing market penetration.
The Retail segment focuses on direct-to-consumer sales via multiple e-commerce websites, including rockyboots.com, georgiaboot.com, durangoboot.com, lehighoutfitters.com, lehighsafetyshoes.com, slipgrips.com, muckbootcompany.com, and xtratuf.com, as well as through the Rocky outlet store in Nelsonville, Ohio, and various retail stores. This segment leverages the growing trend of online shopping and offers customers convenient access to a wide range of products.
The Contract Manufacturing segment caters to private label sales and specific contracts, including manufacturing footwear for the U.S. Military. Rocky Brands serves a wide array of customers, including industrial and construction workers, hospitality industry workers, farmers, ranchers, western fashion enthusiasts, military personnel, outdoor enthusiasts, law enforcement, security personnel, and postal employees. The company's commitment to quality and its diverse product offerings continue to drive its growth and reputation in the market.
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