DECK Profile
Deckers Outdoor Corporation, headquartered in Goleta, California, operates as a leading designer, marketer, and distributor of footwear, apparel, and accessories tailored for both casual lifestyle use and high-performance activities. The company's diverse product portfolio includes premium offerings under renowned brands such as UGG, known for its luxurious footwear, apparel, and accessories. Additionally, Deckers offers sandals, shoes, and boots through the Teva brand, and relaxed casual footwear under the Sanuk label. Catering to ultra-runners and athletes, the company also provides specialized footwear and apparel under the Hoka brand, renowned for its innovation and comfort in athletic gear. Complementing these brands is Koolaburra, offering fashion casual footwear crafted from plush materials.
Deckers Outdoor Corporation markets its products through various channels, including department stores, independent action sports and outdoor specialty footwear retailers, and major national retail chains. It has a robust online presence, selling directly to consumers through its own retail stores and e-commerce platforms. The company's global footprint extends across regions such as the United States, Europe, the Asia-Pacific, Canada, Latin America, and other international markets, where its products are distributed through a network of distributors and retailers. As of March 31, 2022, Deckers operated a total of 149 retail stores worldwide, comprising concept stores and outlet locations.
Founded in 1973, Deckers Outdoor Corporation has continuously evolved to meet the dynamic demands of the global footwear and apparel market. With a commitment to innovation and quality, the company has established a strong reputation for delivering premium products that blend style with functionality across diverse consumer preferences. Deckers' strategic focus on expanding its brand presence and enhancing customer engagement underscores its mission to drive growth and maintain a competitive edge in the dynamic retail landscape.
Through its rich heritage and forward-looking strategies, Deckers Outdoor Corporation remains dedicated to advancing its portfolio of brands while expanding its global reach. The company's headquarters in California serves as a hub for innovation and strategic decision-making, reinforcing its position as a leader in the footwear and apparel industry committed to delivering exceptional value to customers worldwide.
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