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PCLN - The Priceline Group Inc.

The Priceline Group Inc. logo The Priceline Group Inc. (PCLN) was a US-based online travel company that provided booking services for flights, hotels, rental cars, and vacation packages through its various brands, including,, and In 2018, the company changed its name to Booking Holdings Inc.

As of its most recent financial reports before the name change, PCLN reported net income of $2.4 billion for the fiscal year ended December 31, 2017, on net revenues of $12.7 billion. The company had a market capitalization of over $92 billion as of the same date.

Priceline's growth strategy included expanding its global presence, investing in technology to improve its customer experience, and partnering with other companies to enhance its product offerings. The company's focus on offering competitive pricing and a wide selection of travel options has enabled it to establish a strong presence in the online travel industry.

Investing in online travel companies like Priceline carries market risks, including the risk of market volatility, competition from other online travel providers, and changes in the economic and regulatory environment. Investors should carefully consider these risks before investing in PCLN (now BKNG) and consult with a financial advisor to determine if it is an appropriate investment for their portfolio. They should also review the company's public disclosures and financial statements to gain a better understanding of its financial performance and risks.




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