MAT Profile
Mattel, Inc., a global leader in children's entertainment, designs and produces a wide range of toys and consumer products. The company operates through three segments: North America, International, and American Girl. Mattel's diverse portfolio includes dolls and accessories, as well as content, gaming, and lifestyle products for children under popular brands such as Barbie, Monster High, American Girl, Polly Pocket, Spirit, and Enchantimals. The American Girl segment focuses on dolls and books, providing a unique combination of storytelling and play.
In addition to its well-known doll lines, Mattel offers a variety of products for different age groups and interests. For vehicle enthusiasts and collectors, it produces die-cast vehicles, tracks, playsets, and accessories under brands like Hot Wheels, Monster Trucks, Matchbox, CARS, and Mario Kart. The company also caters to younger children with its infant, toddler, and preschool product lines, which include content, toys, live events, and other lifestyle products under brands such as Fisher-Price, Thomas & Friends, Power Wheels, and Fireman Sam.
Mattel's offerings extend to action figures, buillding sets, and games under franchises like Masters of the Universe, MEGA, UNO, Lightyear, Jurassic World, WWE, and Star Wars. The company collaborates with major licensors, including Disney, NBCUniversal, WWE, Microsoft, Nickelodeon, Warner Bros, and Sanrio, to bring a variety of popular characters and stories to life. Mattel sells its products directly to consumers through catalogs, websites, and proprietary retail stores, as well as through a network of retailers, including discount and free-standing toy stores, chain stores, department stores, and wholesalers. Founded in 1945 and headquartered in El Segundo, California, Mattel continues to be a significant player in the toy industry, constantly evolving to meet the needs and interests of children worldwide.
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