Giftify, Inc. (GIFT)

Giftify, Inc. is a U.S. company focused on digital gift cards, rewards and incentive programs. The company was previously known as RDE, Inc. and adopted the Giftify name to reflect its focus on the gifting and rewards market.

Its businesses include Restaurant.com, a long-running platform that sells discounted dining certificates and offers restaurant deals to consumers and to corporate and incentive partners, and CardCash, an online marketplace where consumers can buy discounted gift cards and sell or trade gift cards they do not intend to use. Through these properties the company serves individual shoppers as well as businesses that use gift cards and dining certificates for employee rewards, customer loyalty and promotional campaigns.

Giftify generates revenue mainly from the spread between what it pays for gift cards and the price at which it resells them, and from sales of restaurant certificates and related promotional programs.