BBWI Profile
Bath & Body Works, Inc. is a renowned specialty retailer specializing in home fragrance, body care, and personal hygiene products. Operating under the brands Bath & Body Works, White Barn, and others, the company offers a wide range of products through its network of specialty retail stores across the United States and Canada. Additionally, Bath & Body Works reaches global markets through international stores operated by franchisees, licensees, and wholesale partners, expanding its presence worldwide.
As of January 29, 2022, Bath & Body Works operated 1,755 company-operated retail stores alongside 338 international partner-operated locations, demonstrating its robust retail footprint and global reach. Formerly known as L Brands, Inc., the company rebranded to Bath & Body Works, Inc. in August 2021 to better align with its core business focus. Founded in 1963 and headquartered in Columbus, Ohio, Bath & Body Works continues to uphold its commitment to offering high-quality, innovative products that enhance customers' home and personal care experiences.
Bath & Body Works maintains a strong market presence through its strategic retail locations and online platforms, catering to a diverse customer base seeking premium fragrance and skincare solutions. With a legacy of delivering trusted and beloved brands, the company remains dedicated to providing exceptional customer service and continuing its legacy of innovation in the beauty and wellness industry.
|
