LQR House Inc. (YHC)

LQR House Inc. is a Miami Beach, Florida-based company whose common stock trades on the Nasdaq. It operates at the intersection of digital marketing and e-commerce for the wine and spirits industry.

The company provides marketing, branding and promotional services to alcoholic beverage brands, using social media, influencer campaigns and online content to build awareness and drive sales. It also operates an online retail business, CWS Platform, through which consumers can purchase wine, spirits and related products, often featuring the brands LQR House works with.

LQR House also develops and markets its own beverage brands. Its business model connects brand marketing with direct online sales channels, aiming to give beverage producers a route to reach consumers in a heavily regulated market.