WHR Profile
Whirlpool Corporation, headquartered in Benton Harbor, Michigan, is a global leader in the manufacturing and marketing of home appliances and related products. Operating through four distinct segments North America, Europe, Middle East and Africa (EMEA), Latin America, and Asia the company offers a diverse portfolio catering to various household needs.
The cornerstone of Whirlpool's product lineup includes refrigerators, freezers, ice makers, and refrigerator water filters, providing essential storage and preservation solutions for perishable goods. The company also offers a comprehensive range of laundry appliances and accessories, ensuring efficient cleaning and care for garments and linens.
In the realm of cooking and small domestic appliances, Whirlpool boasts an array of innovative products such as dishwashers, mixers, and other culinary aids under well-known brands like Whirlpool, Maytag, KitchenAid, and JennAir. Additionally, the company markets specialty items including Gladiator garage organization systems, Swash clothing care systems, and everydrop water filtration products.
Whirlpool Corporation reaches consumers through a robust distribution network encompassing retailers, distributors, dealers, builders, and direct sales channels. Its extensive brand portfolio, which includes global names like Hotpoint, Bauknecht, Indesit, and Brastemp, reflects the company's strategic emphasis on brand diversity and market penetration across the globe. Founded in 1911, Whirlpool continues to innovate in home appliances, maintaining its commitment to quality, innovation, and customer satisfaction in the competitive global marketplace.
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