UA Profile
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading global company specializing in the development, marketing, and distribution of performance apparel, footwear, and accessories tailored for men, women, and youth. Established in 1996, the company offers a diverse range of apparel types including compression, fitted, and loose fit styles, catering to athletes and fitness enthusiasts alike.
Complementing its apparel line, Under Armour provides innovative footwear designed for various activities such as running, training, basketball, cleated sports, recovery, and outdoor pursuits. The company's product portfolio also includes a range of accessories like gloves, bags, headwear, and sports masks, meeting the diverse needs of its active customer base.
Under Armour enhances its market presence through digital subscription and advertising services offered via the MapMyRun and MapMyRide platforms, providing users with personalized fitness tracking and training solutions. The company markets its products under well-known brands such as UNDER ARMOUR, UA, HEATGEAR, COLDGEAR, HOVR, and ARMOUR FLEECE, among others.
Operating across major regions including the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America, Under Armour distributes its products through a wide array of channels. These include wholesale partnerships with national and regional sporting goods chains, specialty retailers, department stores, and mono-branded retail outlets. Additionally, the company engages directly with consumers through its network of brand and factory house stores, as well as through robust e-commerce platforms, ensuring broad accessibility and customer engagement worldwide.
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