TTGT Profile
TechTarget, Inc. is a leading provider of specialized marketing and sales services tailored to business-to-business technology companies across North America and globally. The company, along with its subsidiaries, specializes in delivering impactful marketing solutions that drive business outcomes for enterprise technology vendors.
TechTarget's core offerings include purchase-intent marketing and sales services, which enable technology vendors to target and engage potential buyers actively researching IT solutions. These services are complemented by customized marketing programs that integrate demand generation strategies, brand advertising techniques, and comprehensive content creation and curation.
Through its extensive online platform, TechTarget facilitates IT Deal Alert services, providing access to qualified sales opportunities and crucial deal data insights. The company also offers a range of demand solutions such as webcasts, white papers, podcasts, videocasts, and virtual trade shows, enhancing engagement and lead generation for its clients.
Founded in 1999 and headquartered in Newton, Massachusetts, TechTarget operates a robust BrightTALK platform that empowers clients to create and promote webinars, virtual events, and video content. With a network spanning approximately 150 specialized websites and over 1,080 webinar and virtual event channels focused on specific IT sectors like security, storage, and networking, TechTarget remains at the forefront of facilitating targeted interactions between technology buyers and vendors.
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