RERE Profile
ATRenew Inc., headquartered in Shanghai, China, is a leading player in the pre-owned consumer electronics market, operating an extensive transactions and services platform. The company specializes in the sale of various electronic products, including mobile phones, laptops, tablets, drones, digital cameras, household items, and bags. ATRenew offers these products through its online platforms and physical stores, catering to a wide range of consumer needs and preferences.
In addition to direct sales, ATRenew provides a comprehensive suite of services to third-party merchants, enabling them to sell their products through the company’s platforms. This includes facilitating transactions and managing listings, thereby broadening the range of available products for consumers and enhancing the overall market ecosystem. The company’s robust platform supports a seamless shopping experience for users across its multiple sales channels.
As of December 31, 2021, ATRenew operated a total of 1,287 AHS stores and 21 Paipai stores across 214 cities in China. This expansive network underscores the company's significant presence in the Chinese market, allowing it to efficiently reach a broad customer base and maintain a strong operational footprint. The company’s growth and market penetration reflect its strategic focus on expanding its retail and service capabilities.
Originally founded as AiHuiShou International Co. Ltd., the company rebranded to ATRenew Inc. in November 2021, marking a new phase in its development. Since its incorporation in 2011, ATRenew has been dedicated to advancing the pre-owned electronics market, leveraging technological innovations and operational efficiencies to drive its success in the rapidly evolving consumer electronics industry.
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