NCMI Profile
National CineMedia, Inc., operating through its subsidiary National CineMedia, LLC, is a prominent player in the North American cinema advertising sector. Founded in 2006 and headquartered in Centennial, Colorado, the company specializes in managing a robust cinema advertising network that spans national, regional, and local markets.
The core of National CineMedia's business revolves around its flagship product, Noovie, a dynamic cinema advertising and entertainment pre-show that captivates audiences on movie screens nationwide. Beyond Noovie, the company extends its reach through the Lobby Entertainment Network, strategically positioned screens within movie theater lobbies, offering additional advertising opportunities to enhance viewer engagement.
Innovation drives National CineMedia's expansion into digital advertising realms, where it leverages its Noovie Audience Accelerator to deliver online and mobile advertising solutions. Complementing these efforts are its suite of digital properties including Noovie Shuffle, Noovie Trivia, Name That Movie, and Noovie Arcade, which engage entertainment audiences beyond the traditional theater environment.
The company collaborates closely with third-party theater circuits under long-term network affiliate agreements, ensuring widespread distribution of its advertising solutions across a diverse array of cinemas. With a strategic focus on integrating digital technologies and expanding its advertising portfolio, National CineMedia continues to define and shape the future of cinema advertising in North America.
|
