MNST Profile
Monster Beverage Corporation, headquartered in Corona, California, operates as a leading developer, marketer, seller, and distributor of energy drink beverages and concentrates both domestically in the United States and across international markets. Established in 1985 and formerly known as Hansen Natural Corporation, the company rebranded to Monster Beverage Corporation in January 2012 to better reflect its diverse product offerings and expansive global presence.
Divided into three distinct segments Monster Energy Drinks, Strategic Brands, and Other the company's product portfolio encompasses a wide array of beverages. These include carbonated energy drinks, non-carbonated iced teas, lemonades, juice cocktails, single-serve juices, dairy and coffee drinks, sports drinks, still waters, and a variety of natural and flavored sparkling beverages.
Monster Beverage Corporation distributes its products through a robust network that includes bottlers, full-service beverage distributors, retail grocery chains, specialty stores, club stores, mass merchandisers, convenience chains, drug stores, foodservice providers, e-commerce platforms, and military channels. Additionally, the company supplies concentrates and beverage bases to authorized bottling and canning operations globally.
Renowned for its iconic brands such as Monster Energy, Monster Rehab, Java Monster, Muscle Monster, Reign Total Body Fuel, and NOS, among others, Monster Beverage Corporation maintains a strong market presence with products tailored to meet diverse consumer preferences and lifestyles. Continuously innovating and expanding its product offerings, the company remains committed to delivering high-quality, energy-boosting beverages that resonate with consumers worldwide.
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