JMIA Profile
Jumia Technologies AG operates a comprehensive e-commerce platform that serves West Africa, North Africa, East and South Africa, Europe, the United Arab Emirates, and various international markets. The company’s platform integrates a marketplace that connects sellers with consumers, a logistics service for the shipment and delivery of packages, and a payment service to facilitate transactions among participants. Jumia’s marketplace offers a wide range of products, including fashion and apparel, beauty and personal care items, home and living products, fast-moving consumer goods, smartphones, and other electronics. The platform also provides access to services like restaurant food delivery, airtime recharge, and utility bill payments, enhancing its utility and reach.
Jumia’s logistics service is a critical component of its operations, ensuring efficient delivery from sellers to consumers across its diverse markets. The company leverages a network of local partners and its own logistics infrastructure to manage the complex dynamics of delivery in regions with varying levels of infrastructure development. This service not only supports the e-commerce operations but also provides a competitive advantage by enhancing delivery speed and reliability, which are crucial factors in customer satisfaction and retention.
The payment service offered by Jumia facilitates secure and seamless transactions on its platform. This service is particularly important in markets where access to traditional banking services is limited. By providing a reliable payment gateway, Jumia supports financial inclusion and builds trust among its users. This service enables customers to pay for products and services conveniently, thereby driving the growth of e-commerce in regions where digital payment adoption is still evolving.
Founded in 2012 and headquartered in Berlin, Germany, Jumia Technologies AG was formerly known as Africa Internet Holding GmbH before changing its name in January 2019. The company has rapidly expanded its footprint across multiple continents, positioning itself as a leading e-commerce player in Africa and beyond. By focusing on local needs and leveraging technology to overcome regional challenges, Jumia aims to transform the e-commerce landscape, bringing a vast array of products and services to its diverse customer base.
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