GHG Profile
GreenTree Hospitality Group Ltd. is a prominent hotel management company in the People's Republic of China, specializing in the development and operation of both leased-and-operated and franchised-and-managed hotels. Under its flagship GreenTree brand, the company offers a diverse range of lodging options designed to cater to various segments of the travel market. As of December 31, 2021, GreenTree operated 66 leased-and-operated hotels, encompassing 7,064 rooms, and boasts a substantial network of franchised-and-managed properties. This network includes 4,593 hotels with a total of 330,089 rooms, distributed across 367 cities in China.
The company's growth strategy includes an active expansion pipeline, with 1,225 additional hotels under contract or in development, adding another 91,887 rooms. This expansion reflects GreenTree's commitment to strengthening its presence across the Chinese hospitality market and addressing the growing demand for high-quality, affordable accommodation. The company's operational model blends leased-and-operated and franchised-and-managed approaches, allowing for flexible and scalable growth.
Founded in 2004 and headquartered in Shanghai, China, GreenTree Hospitality Group Ltd. operates as a subsidiary of GreenTree Inns Hotel Management Group, Inc. This affiliation supports its strategic initiatives and enhances its ability to leverage resources and expertise within the broader GreenTree network. The company's extensive experience and established market presence have positioned it as a leading player in China's competitive hospitality sector.
GreenTree Hospitality Group's comprehensive portfolio and ongoing expansion efforts underscore its dedication to delivering exceptional hospitality services across diverse regions in China. By continuously enhancing its offerings and expanding its footprint, the company aims to meet the evolving needs of travelers and maintain its leadership position in the Chinese hotel industry.
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