FORR - Forrester Research Inc.

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FORR Profile

Forrester Research, Inc. operates as an independent research and advisory services company, providing insights and guidance to business and technology leaders worldwide. The company operates through three segments: Research, Consulting, and Events. The Research segment offers primary subscription research services, including Forrester Research, SiriusDecisions Research, and Forrester Decisions, designed to drive growth through customer obsession. This segment delivers a range of content, such as future trends, predictions, and market forecasts, along with deep consumer and business buyer data, curated best practice models, operational benchmarking data, and technology market evaluations through online access.

The Consulting segment portion of Forrester Research provides a variety of consulting projects and advisory services. These projects include conducting maturity assessments, prioritizing best practices, developing strategies, building business cases, selecting technology vendors, structuring organizations, and developing content marketing strategies and sales tools. This segment supports clients in making informed decisions and achieving their strategic objectives through tailored consulting engagements.

The Events segment hosts both inperson and virtual events focusing on various aspects of business-to-business marketing, sales and product leadership, customer experience, security and risk, new technology and innovation, and data strategies and insights. Forrester Research sells its products and services through a direct sales force located across the United States, Europe, the United Kingdom, Canada, the Asia Pacific region, and other international markets. Founded in 1983, Forrester Research, Inc. is headquartered in Cambridge, Massachusetts.

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