BrilliA Inc (BRIA)

BrilliA Inc is a Singapore-based company that, through its subsidiaries, markets and sells lingerie products. It was incorporated in 2023 and listed its Class A ordinary shares on the NYSE American in 2024.

The company sells primarily online, through its own website, social media channels and e-commerce marketplaces such as Shopee. Its customers are located across the Asia Pacific region and in other markets including North America, Europe, Latin America and the Middle East. The company focuses on direct-to-consumer sales, relying on digital marketing to reach shoppers rather than on physical stores.