BRCC Profile
BRC Inc., through its subsidiaries, operates as a diversified consumer goods and media company. It specializes in the procurement, roasting, and sale of high-quality coffee, alongside offering coffee accessories and branded apparel. In addition to its core coffee business, BRC Inc. produces and distributes a range of media content, including podcasts and both digital and print journals. The company also markets coffee brewing equipment, outdoor gear, and lifestyle products.
One of BRC Inc.'s notable initiatives is its support for active military personnel, veterans, and first responders, underscoring its commitment to community and service. The company’s products are distributed through various channels including convenience stores, grocery chains, drugstores, mass merchandise outlets, as well as specialty retailers focused on outdoor, DIY, and lifestyle products. Furthermore, BRC Inc. operates a network of company-owned and franchised Black Rifle Coffee retail locations.
Founded in 2014 and headquartered in Salt Lake City, Utah, BRC Inc. has rapidly expanded its footprint both in retail and digital spaces. The company leverages a robust e-commerce platform to reach a broad consumer base, enhancing its market presence and accessibility. Through its diverse product offerings and strategic distribution channels, BRC Inc. effectively caters to a wide range of consumer needs and preferences.
In its ongoing mission to integrate high-quality products with a strong sense of community, BRC Inc. continues to innovate and expand. The company’s multifaceted approach includes enhancing its product lineup and exploring new media avenues, all while maintaining a focus on supporting those who serve and protect.
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