Sizmek Inc. was a company that provided an open ad management platform that allowed advertisers to create, manage, and optimize their digital advertising campaigns across various channels, including display, mobile, social, and video. The company offered a range of solutions, including data management, creative optimization, media optimization, and audience targeting.
Sizmek's platform was designed to help advertisers optimize their campaigns by providing data-driven insights and recommendations. The platform used machine learning algorithms to analyze data from various sources, including third-party data providers, to identify the most effective targeting and optimization strategies.
In addition to its ad management platform, Sizmek also offered a range of creative services, including dynamic creative optimization, custom creative development, and rich media production.
Sizmek was headquartered in Austin, Texas, and had offices in North America, Europe, Asia-Pacific, and Latin America. The company was acquired by Amazon in 2019, and its ad server and dynamic creative optimization capabilities were subsequently integrated into Amazon Advertising.
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