Nogin Inc. (NOGN) is a publicly-traded financial technology company that provides a cloud-based platform to enable small businesses in the U.S. to create and manage online stores, process payments, and access various financial services. The company is headquartered in Seattle, Washington and was founded in 2017.
Nogin's platform is designed to simplify and streamline the e-commerce process for small businesses, providing them with access to a variety of tools and services that are typically only available to larger businesses. The company's platform includes features such as website creation, product management, inventory management, and payment processing. In addition, Nogin offers a range of financial services to small businesses, such as loans and lines of credit, payroll processing, and tax preparation.
Nogin went public in June 2021 through a merger with a special purpose acquisition company (SPAC), Cartesian Growth Corporation. The combined company is listed on the NASDAQ stock exchange under the ticker symbol "NOGN."
Nogin faces competition from a variety of established e-commerce and financial technology companies. However, the company's focus on small businesses and its comprehensive platform may give it an advantage in this market. Additionally, Nogin's recent merger with Cartesian Growth Corporation provides the company with additional resources and capital to expand its platform and services.
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