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LOOK - LookSmart, Ltd.

LookSmart, Ltd. logo LookSmart, Ltd. (LOOK) is a technology company that provides search and advertising solutions. The company's technology platform helps businesses reach consumers through search and display advertising across various devices and media types. LookSmart operates in the United States and internationally.

LookSmart's core technology is its AdCenter platform, which enables advertisers to reach their target audience through search, display, and social media channels. Advertisers can target specific demographics, geographic locations, and devices, among other criteria. The AdCenter platform also provides analytics and reporting tools to help advertisers measure the effectiveness of their campaigns.

In addition to its AdCenter platform, LookSmart offers a suite of services for publishers, including ad serving, ad exchange, and yield optimization solutions. These services help publishers monetize their inventory through targeted advertising and real-time bidding.

The company was founded in 1995 and is headquartered in San Francisco, California. LookSmart went public in 1999 and has since undergone several strategic shifts in its business model. Today, the company focuses on providing advertising technology solutions to businesses and publishers.

LookSmart faces competition from a number of other advertising technology companies, including Google, Facebook, and Amazon. The industry is also subject to changing regulatory environments, particularly with regards to privacy and data protection.

Investors in LookSmart should carefully consider the company's competitive position within the advertising technology industry, as well as any potential regulatory risks. It is also important to analyze the company's financial performance, including revenue growth and profitability, as well as its ability to execute on its strategic i

 



 

 

 
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