LONG - eLong, Inc.

eLong, Inc. (LONG) is a Chinese company that operates an online travel platform. The company provides hotel reservation, air ticketing, vacation package and other travel-related services through its website and mobile application. eLong was founded in 1999 and is headquartered in Beijing, China.

The company offers a range of travel services to customers, including hotel bookings, air ticketing, vacation packages, car rentals, and other travel-related products and services. eLong's platform enables customers to make reservations for various travel services online, including over 500,000 hotels and accommodations worldwide. The platform also allows customers to book flights from major airlines, including both domestic and international routes.

eLong has established partnerships with many hotels and airlines around the world, providing customers with access to a wide range of travel services at competitive prices. The company has also developed a loyalty program, allowing customers to earn rewards points for each booking made on the platform, which can be redeemed for future travel purchases.

In addition to its core travel business, eLong has also developed a range of other services and products to complement its platform. These include travel insurance, visa assistance, and online payment solutions.

The company has faced intense competition in the Chinese travel market, particularly from larger rivals such as Ctrip and Qunar. In recent years, eLong has sought to differentiate itself through its technology platform, investing heavily in data analytics, mobile applications, and other technologies to enhance the customer experience.

Overall, eLong is well-positioned to benefit from the growing demand for travel services in China and the broader Asia-Pacific region. The company's strong partnerships, loyal customer base, and focus on technology and innovation should help it to continue to grow and succeed in the years ahead.