ZETA Profile
Zeta Global Holdings Corp. operates as a leading provider of omnichannel data-driven cloud platforms, specializing in consumer intelligence and marketing automation solutions both domestically and internationally. The company's flagship Zeta Marketing Platform utilizes advanced machine learning algorithms to analyze vast volumes of structured and unstructured data. This enables enterprises to predict consumer behavior and intent effectively across multiple channels, leveraging one of the industry's most extensive opted-in data sets. By integrating data from diverse sources, Zeta facilitates omnichannel marketing strategies that enhance customer engagement and drive business growth.
Central to Zeta's offerings is its Consumer Data Platform (CDP), which serves as a robust engine for agregating, analyzing, and distilling disparate data points into a unified consumer profile. This comprehensive view encompasses consumer identities, profile characteristics, behaviors, and purchase intent, empowering businesses to personalize their marketing efforts and deliver targeted messages with precision. Through product suites like Opportunity Explorer and CDP+, Zeta enables enterprises to consolidate multiple databases and integrate internal and external data feeds seamlessly. This structured approach allows organizations to optimize their data management strategies based on specific operational needs and performance metrics.
Founded in 2007 and headquartered in New York, New York, Zeta Global has established itself as a pioneer in leveraging data analytics and marketing automation to drive business outcomes. The company's innovative solutions cater to a diverse clientele spanning various industries, including retail, financial services, telecommunications, and media. By providing scalable and adaptable technologies, Zeta empowers enterprises to navigate the complexities of modern marketing landscapes, enabling them to achieve deeper consumer insights, enhance customer experiences, and ultimately, achieve sustainable growth in competitive markets.
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