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![]() In recent years, Macy's has faced challenges as the retail industry has shifted to online sales and brick-and-mortar stores have struggled to compete. The COVID-19 pandemic further exacerbated these challenges, with the company temporarily closing stores and experiencing a sharp decline in sales. As a result, Macy's has been working to adapt to changing consumer behavior by investing in its e-commerce platform, expanding its off-price retail brand, Backstage, and exploring new store formats. The company has also been focused on reducing costs, closing underperforming stores, and restructuring its organization. Despite these challenges, Macy's has remained a major player in the retail industry, with a strong brand and loyal customer base. The company has a market capitalization of approximately $4 billion as of February 2023.
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