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FUEL Stock - Rocket Fuel Inc.

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Rocket Fuel Inc. logo

Rocket Fuel Inc. (FUEL) is a technology company that provides predictive marketing solutions to brands and agencies. The company's platform uses artificial intelligence and big data to help its clients optimize their marketing campaigns across multiple channels, including display, video, social, and mobile. Rocket Fuel is headquartered in Redwood City, California.

Rocket Fuel had been acquired by Sizmek, a global advertising technology company. The acquisition was completed in July 2019 for $2.60 per share in cash, representing a total transaction value of approximately $145 million.

Rocket Fuel's predictive marketing solutions offer its clients the ability to target and engage their desired audiences more effectively, resulting in increased campaign performance and return on investment. The company's platform also includes tools for analytics, reporting, and optimization, allowing its clients to continuously improve the effectiveness of their marketing efforts.

The marketing technology industry is subject to various risks, including increasing competition and evolving technologies. However, Rocket Fuel's focus on predictive marketing solutions and its integration with Sizmek may position it well for continued success in the future.

Rocket Fuel's stock was traded on the NASDAQ stock exchange under the ticker symbol FUEL before the acquisition by Sizmek. Investors should carefully consider their investment objectives, risk tolerance, and other factors before investing in any company in the marketing technolog


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