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CDK - CDK Global, Inc.
CDK
Global, Inc. (CDK) is an American technology company that provides
integrated technology solutions for the automotive retail industry.
The company was formed in 2014 as a spinoff of ADP Dealer Services and
is headquartered in Hoffman Estates, Illinois.
CDK offers a
variety of software solutions designed to improve efficiency and
productivity for automotive retailers. Its primary product, CDK Drive,
is an integrated dealer management system that handles various aspects
of dealership operations, including inventory management, sales,
finance, and service. CDK also offers a range of other software
products, such as websites and digital marketing tools, customer
relationship management systems, and data analytics solutions.
The company primarily serves franchised automotive dealerships in
North America, as well as a smaller number of international clients.
Its customers include new and used car dealers, as well as truck and
recreational vehicle dealers.
In addition to its software
offerings, CDK also provides various consulting and support services
to its customers. The company has approximately 8,000 employees and
reported revenues of $2.4 billion in 2020.
CDK is traded on the
NASDAQ stock exchange under the ticker symbol "CDK". Its market
capitalization as of March 11, 2023 was approximately $9
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