Acxiom Corporation, traded as ACXM on the NASDAQ stock exchange, is a global technology and data analytics company that provides customer data management and marketing solutions to businesses and organizations worldwide. Founded in 1969 and headquartered in Conway, Arkansas, Acxiom serves clients in industries such as finance, healthcare, retail, automotive, and media.
Acxiom's core products and services include identity resolution and marketing data solutions, which enable businesses to target their marketing efforts more effectively and efficiently. These solutions are built on Acxiom's extensive consumer and business databases, which contain over 2.5 billion consumer and business records from around the world.
Acxiom also provides technology solutions to help clients manage their customer data and create more personalized marketing campaigns. This includes a suite of marketing automation tools, audience segmentation and analytics software, and customer data platforms.
In recent years, Acxiom has placed a strong emphasis on data privacy and security, developing tools and practices to ensure the responsible use of consumer data in accordance with global privacy regulations such as GDPR and CCPA. Acxiom's commitment to responsible data use has earned the company recognition as a leader in data ethics and privacy practices.
Acxiom has a global presence, with offices and operations in the United States, Europe, Asia-Pacific, and Latin America. As of September 2021, the company had approximately 3,000 employees worldwide.
In 2018, Acxiom completed the sale of its Marketing Solutions division to the Interpublic Group of Companies (IPG), which included Acxiom's data management and marketing products and services. Since then, Acxiom has focused on its identity resolution and data products and services, with a goal of becoming a leading provider of customer data solutions.
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