SMPL Profile
The Simply Good Foods Company operates as a prominent consumer-packaged food and beverage company with a broad reach across North America and international markets. The company specializes in developing, marketing, and selling a diverse portfolio of snacks and meal replacement products designed to cater to a variety of dietary needs and preferences. Known for its commitment to health and wellness, Simply Good Foods offers a range of products including protein bars, ready-to-drink shakes, and sweet and savory snacks. These offerings are available under well-recognized brand names such as Atkins, Atkins Endulge, and Quest.
The company's product line includes protein-rich bars and shakes designed to support active lifestyles, along with a selection of sweet and salty snacks, cookies, and pizzas. Additionally, Simply Good Foods produces protein chips and a variety of recipes that align with nutritional trends and consumer demand. The company's focus extends to confectionery products, featuring full-size and mini peanut butter cups, fudgey brownie bites, and gooey caramel candy bites, catering to both health-conscious consumers and those seeking indulgent treats.
Simply Good Foods employs a multi-channel distribution strategy to ensure its products reach a wide audience. Its offerings are available through various retail channels including mass merchandise stores, grocery and drug stores, club stores, convenience stores, and gas stations. The company also leverages e-commerce platforms such as atkins.com, questnutrition.com, and amazon.com to provide direct-to-consumer sales, enhancing accessibility and convenience for its customers.
Incorporated in 2017 and headquartered in Denver, Colorado, The Simply Good Foods Company has quickly established itself as a leader in the nutrition-focused food and beverage sector. With a focus on innovation and consumer satisfaction, the company continues to expand its product portfolio and market presence, driven by a commitment to delivering high-quality, nutritious options for a diverse customer base.
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