Booking Holdings Inc (BKNG) is a publicly-traded online travel company based in Norwalk, Connecticut, USA. The company operates a portfolio of online travel brands, including Booking.com, Priceline, Agoda, Kayak, and OpenTable.
Booking.com is the company's largest brand and operates as an online booking platform for hotels, vacation rentals, and other types of accommodations. Priceline.com and Agoda.com also offer online booking services for hotels, as well as flights, rental cars, and vacation packages. Kayak.com operates as a meta-search engine for travel, allowing users to search multiple travel sites for the best deals. OpenTable.com is an online restaurant reservation service.
Booking Holdings' brands operate in over 220 countries and territories worldwide, and the company generates a significant portion of its revenue from international markets. The company's business model is based on charging commissions on bookings made through its platforms.
Booking Holdings is listed on the NASDAQ stock exchange under the ticker symbol BKNG. The company has a market capitalization of around $105 billion as of February 2023, and its stock has generally provided investors with strong returns over the years. However, the company has faced challenges due to the COVID-19 pandemic, which has severely impacted the travel industry.
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